I thought the Republican convention went very poorly. And apparently, I was not the only one. According to Nielsen, television ratings for the Republican convention were down sharply from 2008. And according to Gallup, Romney’s convention “bounce” was the worst for any candidate of either party except for John Kerry in 2004—and we know what happened to him.
We don’t yet know what kind of bounce Obama will get, but anecdotal evidence suggests that it will at least be significantly better than Romney’s. Whereas few Republicans raved about any convention speech other than actor Clint Eastwood’s rambling conversation with an empty chair, Democrats are raving about those by Michele Obama, Bill Clinton and a number of other speakers at their convention.
To be sure, there are still opportunities for Republicans to level the playing field. There will be three debates between Romney and Obama, as well as one between the respective vice presidential nominees. They could make a difference, but history does not show that debates have much impact.
There is also the possibility that the Republicans’ huge money advantage could tilt the race in their favor. However, academic research and anecdotal evidence say that over a certain threshold, additional campaign spending has very little value. For example, in the 2010 governor’s race in California, Republican Meg Whitman outspent Democrat Jerry Brown $177 million to $36 million, yet Brown won very easily, 54 percent to 41 percent.
Too much money in a campaign can be counterproductive to a candidate. Voters become annoyed seeing the same commercials day after day, and resent intrusive phone calls and junk mail from candidates who do too much of it. But it is contrary to human nature for candidates not to spend whatever money is contributed to them. It has no value the day after the election.
In short, while it is not impossible for Romney to win the election, it is Obama’s to lose. As we get closer to the election and this view becomes widespread, it could influence congressional races and tilt the balance in the next Congress. Democrats may be able to free up some money budgeted for Obama to help candidates just needing an extra push to win, while Republicans may pull money from their winnable congressional races in hopes that still more advertising can pull the election out for Romney.
Finally, there is the unknown factor. I won’t even speculate on what that could be. But it goes without saying that Obama could royally screw up in some way or suffer from some foreign policy or other crisis beyond his control. But knowing what is known today, I am comfortable predicting an Obama victory in November.